Blog
Short, practical articles on websites, search and AI answer engines for small businesses.
- What is llms.txt, and does your business need one?
llms.txt is a plain text file that tells AI tools what your site is about. Here is what it does, what it does not do, and how to make one.
- How to write a meta description people click
A meta description is the short text under your link in search results. Learn the length to aim for and a simple way to write one.
- What is GEO, and how is it different from SEO?
GEO means making your site easy for AI answer engines to read and quote. See how it differs from SEO and what to change first.
- A Google Business Profile checklist for small businesses
Ten checks that keep your Google Business Profile complete, accurate and ready for local searches.
- robots.txt for small sites: what to allow and block
A robots.txt file tells crawlers which parts of your site they may read. Learn the safe defaults for a small business site.
- What is schema markup? A plain explanation
Schema markup is code that states facts about your page in a fixed format. See what it does and which types a small business needs.
- How to write an FAQ page that search and AI tools quote
Write each answer so it works on its own. Here is a simple format for an FAQ page that people and machines can use.
- How to write a page title that ranks and gets clicks
A page title is the blue link in search results. Learn the length, the order of words and the mistakes to avoid.
- Canonical URLs explained: one page, one address
A canonical tag tells search engines which address is the main one when the same page loads at several. Here is when you need it.
- UTM links for small business: see where your visitors come from
UTM tags show which email, post or ad sent a visitor. Here is a simple naming scheme that keeps your reports clean.